| Have we missed a trick? 16:05 - Apr 1 with 2976 views | daledaledale |
Milford afc rename there ground in order to honour and remember Reg Jenkins a Rochdale legend.
Why haven't we done anything remotely similar?
E.g naming of a stand or rename the studds bar surely something like this wouldn't cost the earth. |  | | |  |
| Have we missed a trick? on 17:25 - Apr 1 with 2855 views | 49thseason |
Just another opportunity missed. Marketing at RAFC must be the easiest job in football (or anywhere else for that matter).
Monday : Change the "next match" board ... hmm maybe tomorrow if its fine.
Tuesday : When's the next home game? ... ooh next week.... no rush then
Wednesday : Speak to sponsors for next year? ... well maybe nearer the end of the season.
Thursday : Goldbond... ... no idea ... perhaps... Narrr forget it.
Friday: Empty boxes for next weeks game ... oh well something will turn up
Ad nauseam week in week out |  | | |
| Have we missed a trick? on 17:40 - Apr 1 with 2818 views | YouTubeDale |
I think the club's hands are tied with respect to not owning the stadium and hence perhaps not naming a stand after Reg. |  |
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| Have we missed a trick? on 20:45 - Apr 1 with 2675 views | PeteMac |
The club owns the Ratcliffe now though doesn't it? Could it not rename a function room, the pub itself or something similar? |  | | |
| Have we missed a trick? on 21:31 - Apr 1 with 2608 views | BigDaveMyCock |
| Have we missed a trick? on 17:25 - Apr 1 by 49thseason |
Just another opportunity missed. Marketing at RAFC must be the easiest job in football (or anywhere else for that matter).
Monday : Change the "next match" board ... hmm maybe tomorrow if its fine.
Tuesday : When's the next home game? ... ooh next week.... no rush then
Wednesday : Speak to sponsors for next year? ... well maybe nearer the end of the season.
Thursday : Goldbond... ... no idea ... perhaps... Narrr forget it.
Friday: Empty boxes for next weeks game ... oh well something will turn up
Ad nauseam week in week out |
Two questions. The first is why would it be a marketing decision to name a stand after a former centre forward. You name a stand to honour someone not to commercially enhance the club. The second, and connected to the first, is why is it a 'missed opportunity'? With all due respect to Reg Jenkins's ability and service to the club and his memory, I fail to see how more seats would be full in the Reg Jenkins as opposed to the Pearl Street stand. [Post edited 1 Apr 2014 21:34]
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| Have we missed a trick? on 21:43 - Apr 1 with 2572 views | Swissdale |
| Have we missed a trick? on 21:31 - Apr 1 by BigDaveMyCock |
Two questions. The first is why would it be a marketing decision to name a stand after a former centre forward. You name a stand to honour someone not to commercially enhance the club. The second, and connected to the first, is why is it a 'missed opportunity'? With all due respect to Reg Jenkins's ability and service to the club and his memory, I fail to see how more seats would be full in the Reg Jenkins as opposed to the Pearl Street stand. [Post edited 1 Apr 2014 21:34]
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Agree on both these points.
Our marketing department is the recipient of more than its fair share of criticism on here, and this is just laughable. I'd also like to know how naming a stand after Reg Jenkins would be commercially viable for the club. |  | | |
| Have we missed a trick? on 22:49 - Apr 1 with 2469 views | 49thseason |
Except that re-naming a stand or a room offers the opportunity to organise a lunch or a dinner, invite possible sponsors, create some goodwill. It also creates the impression that we are a welcoming, caring club that respects its history and its great PR.
Too often the club gives the impression that customers are unimportant and events like the one I have suggested go a long way to redressing the balance. Marketing is less about "selling / advertising/ filling seats", its about creating brilliant first impressions, great customer service and building a community, getting lots of people to say fantastic things about the way you do things. If and its a big if, these things were happening at Spotland, people would want to come and enjoy matches, seats would get filled and somthing very basic and fundamental would be working to change RAFC.
Even the reason why they can't rename a stand would be a piece of PR worth producing and then conversations like this would take place with the benefit of a few facts, fans would feel that they were being listened to and the club would have gained an iota or two of added respect.
“Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.” Peter Drucker
And thats why renaming stands, engaging with customers and possible customers, creating the sense of community, listening to comments, generating great PR, gaining evangelists etc etc etc is really what marketing is about. Do it right and you can't lose, do it half assed and you end up with a core support of 2000 | | | |
| Have we missed a trick? on 05:50 - Apr 2 with 2388 views | nordenblue |
| Have we missed a trick? on 22:49 - Apr 1 by 49thseason |
Except that re-naming a stand or a room offers the opportunity to organise a lunch or a dinner, invite possible sponsors, create some goodwill. It also creates the impression that we are a welcoming, caring club that respects its history and its great PR.
Too often the club gives the impression that customers are unimportant and events like the one I have suggested go a long way to redressing the balance. Marketing is less about "selling / advertising/ filling seats", its about creating brilliant first impressions, great customer service and building a community, getting lots of people to say fantastic things about the way you do things. If and its a big if, these things were happening at Spotland, people would want to come and enjoy matches, seats would get filled and somthing very basic and fundamental would be working to change RAFC.
Even the reason why they can't rename a stand would be a piece of PR worth producing and then conversations like this would take place with the benefit of a few facts, fans would feel that they were being listened to and the club would have gained an iota or two of added respect.
“Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.” Peter Drucker
And thats why renaming stands, engaging with customers and possible customers, creating the sense of community, listening to comments, generating great PR, gaining evangelists etc etc etc is really what marketing is about. Do it right and you can't lose, do it half assed and you end up with a core support of 2000 |
If the clubs attitude now appears to be that they aren't too bothered,im fairly sure simply changing the name of a stand wouldnt have people salivating and queing down Sandy lane. I dont have a problem naming various things after former players etc but the thought that attendances would increase as a result is just bonkers | | | |
| Have we missed a trick? on 07:37 - Apr 2 with 2346 views | BigDaveMyCock |
| Have we missed a trick? on 22:49 - Apr 1 by 49thseason |
Except that re-naming a stand or a room offers the opportunity to organise a lunch or a dinner, invite possible sponsors, create some goodwill. It also creates the impression that we are a welcoming, caring club that respects its history and its great PR.
Too often the club gives the impression that customers are unimportant and events like the one I have suggested go a long way to redressing the balance. Marketing is less about "selling / advertising/ filling seats", its about creating brilliant first impressions, great customer service and building a community, getting lots of people to say fantastic things about the way you do things. If and its a big if, these things were happening at Spotland, people would want to come and enjoy matches, seats would get filled and somthing very basic and fundamental would be working to change RAFC.
Even the reason why they can't rename a stand would be a piece of PR worth producing and then conversations like this would take place with the benefit of a few facts, fans would feel that they were being listened to and the club would have gained an iota or two of added respect.
“Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.” Peter Drucker
And thats why renaming stands, engaging with customers and possible customers, creating the sense of community, listening to comments, generating great PR, gaining evangelists etc etc etc is really what marketing is about. Do it right and you can't lose, do it half assed and you end up with a core support of 2000 |
Some marketing is very good and necessary. However, as is so often the case with the language of 'marketing', it is everything but delve underneath and often there is very little of any substance. Indeed, expose any of it to a modicum of rational rigour and a lot of it is vacuous nonsense forwarded by gurus or training providers to, guess what, sell their books or training.
Take your mantra:-
“Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”
This is in fact not marketing but 'perception' and 'experience'. A good perception and experience rely on a myriad of things, including marketing, such as a well manufactured or developed product etc. The marketing guru's trick, however, is to convince everyone that it is not. It is instead all about marketing, or, better still, that marketing is everything - it is production, research and development and customer-service etc.
The problem, however, comes when you pin these gurus down. When you look beyond the vacuousness of the phrase you use above and look for a genuine value added good idea.
You get....................naming the stand after a centre forward from the 1960s. [Post edited 2 Apr 2014 7:59]
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| Have we missed a trick? on 07:40 - Apr 2 with 2342 views | ColDale |
| Have we missed a trick? on 07:37 - Apr 2 by BigDaveMyCock |
Some marketing is very good and necessary. However, as is so often the case with the language of 'marketing', it is everything but delve underneath and often there is very little of any substance. Indeed, expose any of it to a modicum of rational rigour and a lot of it is vacuous nonsense forwarded by gurus or training providers to, guess what, sell their books or training.
Take your mantra:-
“Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”
This is in fact not marketing but 'perception' and 'experience'. A good perception and experience rely on a myriad of things, including marketing, such as a well manufactured or developed product etc. The marketing guru's trick, however, is to convince everyone that it is not. It is instead all about marketing, or, better still, that marketing is everything - it is production, research and development and customer-service etc.
The problem, however, comes when you pin these gurus down. When you look beyond the vacuousness of the phrase you use above and look for a genuine value added good idea.
You get....................naming the stand after a centre forward from the 1960s. [Post edited 2 Apr 2014 7:59]
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"If anyone here is in marketing or advertising, kill yourself" |  | | |
| Have we missed a trick? on 08:21 - Apr 2 with 2306 views | BigDaveMyCock |
| Have we missed a trick? on 07:40 - Apr 2 by ColDale |
"If anyone here is in marketing or advertising, kill yourself" |
Bill Hicks? | |
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| Have we missed a trick? on 08:53 - Apr 2 with 2289 views | electricblue |
Shouldnt the club be doing more marketing for the club !
Lets face it a core support of just over 2000 is just not viable....
For the board to bury their heads and lets face it they have been doing this for years now so they will never change i suppose..
As a club they cant rely upon selling players to keep the club going as there are always times where clubs have no assets for a period.... |  |
| My all time favourite Dale player Mr Lyndon Symmonds |
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| Have we missed a trick? on 09:18 - Apr 2 with 2274 views | BigDaveMyCock |
| Have we missed a trick? on 08:53 - Apr 2 by electricblue |
Shouldnt the club be doing more marketing for the club !
Lets face it a core support of just over 2000 is just not viable....
For the board to bury their heads and lets face it they have been doing this for years now so they will never change i suppose..
As a club they cant rely upon selling players to keep the club going as there are always times where clubs have no assets for a period.... |
I'm not sure anyone disagrees with that. The point of this thread is that simply saying we need to market the club more does not translate into 'any' idea will result in improved revenues.
You can become a bit drunk on 'marketing speak' so that a benevolent idea such as naming a stand or a room after a former player suddenly becomes a panacea where fans feel part of a family and we can't move from the amount of conferences being booked. | |
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| Have we missed a trick? on 10:18 - Apr 2 with 2228 views | SuddenLad |
| Have we missed a trick? on 20:45 - Apr 1 by PeteMac |
The club owns the Ratcliffe now though doesn't it? Could it not rename a function room, the pub itself or something similar? |
The pub is already named in honour of the former Dale chairman Fred Ratcliffe without whom, we wouldn't have had a club at all and it is entirely likely that this club would have been consigned to non-League football decades ago. Fred had his detractors but he was undoubtedly a dedicated club chairman and deserves the honour.
Let's not cast Fred's memory into the wilderness by asking for the pub name to be changed.
That said, I'm sure there are other ways in which Reg Jenkins can be properly and permanently remembered at Spotland. He certainly deserves it, but it must be done with the full co-operation and consent of his family and not just because it's what Dale supporters want. |  |
| “It is easier to fool people, than to convince them that they have been fooled†|
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| Have we missed a trick? on 10:47 - Apr 2 with 2209 views | 49thseason |
| Have we missed a trick? on 07:37 - Apr 2 by BigDaveMyCock |
Some marketing is very good and necessary. However, as is so often the case with the language of 'marketing', it is everything but delve underneath and often there is very little of any substance. Indeed, expose any of it to a modicum of rational rigour and a lot of it is vacuous nonsense forwarded by gurus or training providers to, guess what, sell their books or training.
Take your mantra:-
“Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”
This is in fact not marketing but 'perception' and 'experience'. A good perception and experience rely on a myriad of things, including marketing, such as a well manufactured or developed product etc. The marketing guru's trick, however, is to convince everyone that it is not. It is instead all about marketing, or, better still, that marketing is everything - it is production, research and development and customer-service etc.
The problem, however, comes when you pin these gurus down. When you look beyond the vacuousness of the phrase you use above and look for a genuine value added good idea.
You get....................naming the stand after a centre forward from the 1960s. [Post edited 2 Apr 2014 7:59]
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No.. you get an opportunity to meet people who might sponsor the club, you get a PR opportunity, you provide some goodwill to current sponsors and people who work on behalf of the club perhaps without recognition. Its not so much that its about renaming something its about using the opportunities that crop up to develop a wider, deeper base of fans, wellwishers, loyal sponsors, business contacts etc.
The fact is we have a great product on the pitch and a crappy one underneath the stands and the only vacuous element is the fact that you, like so many at the club dont seem to get the point. | | | |
| Have we missed a trick? on 11:10 - Apr 2 with 2195 views | BigDaveMyCock |
| Have we missed a trick? on 10:47 - Apr 2 by 49thseason |
No.. you get an opportunity to meet people who might sponsor the club, you get a PR opportunity, you provide some goodwill to current sponsors and people who work on behalf of the club perhaps without recognition. Its not so much that its about renaming something its about using the opportunities that crop up to develop a wider, deeper base of fans, wellwishers, loyal sponsors, business contacts etc.
The fact is we have a great product on the pitch and a crappy one underneath the stands and the only vacuous element is the fact that you, like so many at the club dont seem to get the point. |
There seems to be a huge gap between the theory and reality here. If we were re-naming the stand the Sony stand then yes. However, can you please explain how and why the club will meet more prospective sponsors by re-naming it the Reg Jenkins stand? SuddenLad is right. If it is to be done, then it has to be done for the right reasons and with the wishes of his family. It shouldn't be done under the fanciful illusion that it will inevitably lead to more sponsorship. Yes, the club requires better marketing. However, this idea is not a good example of better marketing. | |
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| Have we missed a trick? on 18:21 - Apr 2 with 2063 views | 49thseason |
| Have we missed a trick? on 11:10 - Apr 2 by BigDaveMyCock |
There seems to be a huge gap between the theory and reality here. If we were re-naming the stand the Sony stand then yes. However, can you please explain how and why the club will meet more prospective sponsors by re-naming it the Reg Jenkins stand? SuddenLad is right. If it is to be done, then it has to be done for the right reasons and with the wishes of his family. It shouldn't be done under the fanciful illusion that it will inevitably lead to more sponsorship. Yes, the club requires better marketing. However, this idea is not a good example of better marketing. |
I didn't say it was the best marketing idea ever, I just think its another missed opportunity to do something that on the face of it is a "good thing to do", which would create some favourable press coverage, and would permit the marketing staff to put themselves in front of an invited group of potential and current sponsors, box owners, Gold bond sellers, season ticket buyers etc. and maybe pull in some new faces.
The hardest part of a job like Iain Johnstone's must be generating leads to new possible sponsors, events like this would be manna for him. | | | |
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